Before taking any step, it's vital to find the perfect idea that resonates.
An idea that fits seamlessly into its cultural context, born without limits of format, and capable of blossoming into anything from a fun PR stunt to a useful app, a community project, engaging social media content, or an inspiring campaign.

But most importantly, the idea should have a meaningful impact, touching the lives of people and adding value to brands.

I am deeply enthusiastic about technology and innovation.
And a believer in the enduring influence wielded by a powerful idea.