Doritos Rainbow Avenue
The world's first LGBT+ Parade in Fortnite was celebrated virtually through the game's creative mode. The colorful Doritos Rainbow Avenue map showcased the pride of the LGBT+ community. Despite the pandemic, this inclusive experience made sure that all voices were heard.
LGBT+ influencers launch
We launched the map on the same day that the parade in the streets with many LGBT+ influencers streaming the Avenue to their audiences while they were discussing the new paths for more rights.