Bepantol Musketeers

We recognized a powerful organic trend on TikTok where users were customizing Bepantol products with ingredients like rosehip oil. Instead of fighting the trend, the brand adopted a Social-First approach: they officially co-created and launched the Bepantol Derma Cream with Rosehip Oil, validating the community's innovation. The launch campaign was driven entirely by authentic, native content and key influencers, ensuring the brand's message resonated genuinely with the platform's audience.