Submarino Techlovers
The market for Smart TVs is highly competitive, with many options available. However, consumers often struggle to differentiate between them. To address this, we chose to focus on the emotions Smart TVs can provoke in consumers. Our campaign targeted tech enthusiasts, resulting in a record number of leads generated for the Submarino app.
Cluster strategy
Based on the audience's browsing habits, we developed a cluster strategy that delivered the Smart TV feature that resonated the most with them.