TikTok Lookalikes
At its brand experience area in Rock in Rio, TikTok gathered a group of influencers and opinion leaders. However, with so many well-known personalities, how could they spark conversations about this brand activation on social media? The answer was a PR stunt that not only generated buzz but also received earned media coverage on Brazil's largest TV network.
Snoop Dogg, Lady Gaga and Drake
During Rock in Rio, a group of famous artists lookalikes made their way into the TikTok Space. Their presence caused quite a stir among the public, who were left wondering whether the real artists themselves had made an appearance.